Why hire a Fractional CMO? How you can achieve exponential growth with our Fractional CMO² services…
2-3 min read
What is a Fractional CMO? Think of a Fractional Chief Marketing Officer as the steward, map maker, and navigator you enlist to help you become the captain of your fate. A CMO leads the marketing efforts of a company. A Fractional CMO works for multiple clients devoting a “fraction” of their time to each. There are a host of benefits to hiring a Fractional CMO. According to Glassdoor, CMOs in the U.S. make between $73,000 and $306,000 per year, with the average CMO making $174, 371. Hiring a full time CMO might not be feasible for your company. Here are some reasons why you may need to hire a CMO:
Reasons to hire a Fractional CMO
Budget issues - You have a limited hiring budget, a limited marketing budget, and/or your sales are declining.
Poor marketing results - Your current marketing campaigns are underperforming or not performing at all.
Not ready to hire a full time executive - Your company isn’t quite ready to add to your executive team.
Lack marketing vision - Your marketing efforts have no direction, structure, accountability, or impactful goals.
Lack real data - You have no real marketing or customer data to leverage for informed decisions.
Dealing with Marketing Overwhelm - You are anxious, fearful, or uncertain of your ability to properly market your business.
Seeking A Fresh Perspective - You seek to implement new strategies and tactics to market your business better.
The Fractional CMO² difference
Do you feel like your company has untapped potential? Do you feel like you can hit higher sales goals with more reach? Do you need solid data to make more informed decisions regarding your customer experience? Do you need to assemble a dream team of influencers and content creators and don’t know where to start? Maybe you need to upgrade your content quality. Maybe you’ve tried multiple marketing solutions and you’ve been burned. We understand that it can be a daunting task to find someone to help you. Someone that you can trust that is invested in your success. Accountability is how we build trust. What makes our solution different from typical Fractional CMO services is our team. We understand the value of teamwork and leverage a team of talented and skilled professionals. Our Fractional CMO² solutions include a Fractional CMO and a team of specialists, developers, and creators. Our talented and skilled team works hard to each deliver specific results that weave together like an orchestra to delight you.
What to expect…
Clarity, confidence, and elimination of marketing overwhelm. We understand that your customers don't only want a transaction with you, they desire a transformation from you. We understand the customer journey, what it means to your customer, and how to leverage the different experiences within it. You can expect more sales, more customers, and more powerful connections with your customers. We audit, revamp, and optimize your customer experience to reduce friction and build momentum. Our mission is to help 1000 entrepreneurs secure their legacy. We are very selective with who we partner with because making an impact is very important to us. We’d love to hear about your vision and growth goals to see if we are a good fit to work together.
